When you’re transporting some of the world’s most iconic motorcycles across Europe, it takes more than just horsepower – it takes precision, experience and a team that knows exactly what it’s doing.
That was exactly the case as WMB Logistics delivered motorcycles to the Salon du 2 Roues 2026, held at Lyon Eurexpo from 26th February to 1st March.
Delivering for Norton and Harley-Davidson
Behind the wheel of T50 WMB, our flagship Scania 770S V8, was James Bond-Smith. Alongside him was Extreme Enduro rider Charlie Frost, taking time off from being airborn over a muddy track and driving OO06 WMB, our LWB MAN van.
Together, they transported a full load of motorcycles for two legendary manufacturers – Norton Motorcycles and Harley-Davidson – ensuring every bike arrived safely and ready for display.
What is Salon du 2 Roues?
The Salon du 2 Roues is France’s largest motorcycle event and one of the most important shows in the European calendar.
The 2026 event marked its 33rd edition and featured:
- Over 650 exhibitors
- More than 150,000 square metres of exhibition space
- Thousands of visitors from across Europe
Held at Lyon Eurexpo, around 400 kilometres south-east of Paris, the event showcases everything from classic motorcycles to cutting-edge performance machines.
Specialist Motorcycle Transport Across Europe
Transporting high-value motorcycles internationally requires far more than standard logistics.
Every bike must be:
- Carefully loaded using our own bespoke cradle system
- Individually secured to prevent movement in transit
- Protected to ensure it arrives in pristine condition
WMB Logistics has built a strong reputation for motorcycle transport across Europe, working with manufacturers, dealerships and event organisers to deliver bikes safely and efficiently.
A Team That Understands Motorcycles
Having Charlie Frost involved in the journey added something unique. As a competitive Hard Enduro rider, Charlie understands exactly what these machines mean to the people who ride and build them. That shared passion for motorcycles is something that runs throughout WMB’s operations.
Meanwhile, James Bond-Smith’s role at the wheel of the Scania 770S demonstrated the capability of WMB’s modern fleet, combining power, reliability and efficiency for long-distance European transport.The 770S is James’s assigned truck and you can find his review of our latest fleet addition here.
Another Successful European Delivery
The result was a smooth and successful delivery, ensuring Norton Motorcycles and Harley-Davidson were ready to take centre stage at Salon du 2 Roues 2026.
For WMB Logistics, it was another example of what they do best – delivering specialist transport solutions across Europe while supporting the wider motorcycle community they are proud to be part of.
