About Us

our story.

Delivering Specialist Logistics Across the UK & Europe

Foundations

Growth

Motorcycles

Innovation

Refrigerated

Partnership

WMB Logistics is a specialist transport and logistics provider based in Gloucester, delivering trusted solutions across the UK and Europe.

Established in 2006 by Paul Lusty and strengthened by the expertise of Tony Davis, who joined shortly afterwards as partner, the business has grown from a dedicated motorcycle transport operation into a multi-service logistics provider serving some of the country’s best-known brands.

From day one, WMB has combined industry expertise with a hands-on, customer-focused approach. This has shaped a company that is agile, dependable and proud to be recognised across the motorcycle, chilled, warehousing and palletised freight sectors.

Steady expansion allowed WMB to diversify its services, supporting major brands and building a reputation for reliability across multiple transport and storage sectors.

Under Paul and Tony’s guidance, WMB gradually moved beyond its core motorcycle roots to now offer refrigerated, palletised and general haulage solutions. This growth attracted clients such as GlaxoSmithKline, Unilever and Marks & Spencer, reinforcing the business’s capability and trusted standing.

Following Paul’s retirement in 2022, Tony has continued to lead the business, overseeing its ongoing development and growth. WMB Logistics joined WS Specialist Group in 2021, an industry-leading partnership that, together with continued investment in people, equipment and innovative processes, has enabled further expansion.

Motorcycle logistics remain at the heart of WMB, providing specialist transport, storage and event support for leading manufacturers, dealerships and private clients.

WMB now moves and distributes around 20,000 motorcycles a year, delivering nationwide and European transport for everyday logistics, press fleets, demo programmes and major exhibitions.

Our long-standing relationships with industry-leading brands reflect our care, precision and understanding of what motorcycle logistics demand. From single-bike movements to large-scale event fleets, WMB has always been, and continues to be, a trusted partner in the motorcycling world.

Innovation drives our work, from bespoke motorcycle cradling systems to advanced handling equipment designed for efficiency, safety and precision across complex operations.

The WMB motorcycle cradling system provides enhanced stability and protection during transport, while truck-mounted forklifts enable rapid and versatile loading at events, dealerships and remote sites. These innovations allow us to support demanding exhibition schedules and high-volume manufacturer requirements.

By developing solutions around real operational challenges, WMB continues to deliver logistics that combine practical engineering with exceptional service reliability.

Our refrigerated division offers controlled, compliant and dependable temperature-sensitive logistics for food, beauty and horticultural supply chains nationwide.

WMB operates single and dual-temperature trailers, supported by live monitoring systems and strict hygiene procedures to protect chilled and frozen products throughout transit. With experience serving major organisations, our refrigerated services provide assurance across time-critical, compliance-driven supply chains.

From chilled and frozen foods to temperate-controlled cut flowers, we deliver precision handling and consistent performance backed by specialist fleet capabilities.

Becoming part of the WS Specialist Group strengthened our national reach and continues to shape the way WMB delivers modern, specialist logistics today.

In 2021, WMB joined the WS Specialist Group, integrating our specialist expertise into a wider network of logistics resources and national infrastructure. This partnership enhances our operational capacity while preserving the focused service values that define WMB.

Today, with a growing fleet, dedicated warehousing and expanding capabilities, we continue to deliver trusted, high-quality logistics across the UK and Europe, supporting long-standing customer relationships and future growth.

Our Clients.

our stats.

WMB Logistics by the numbers

Collaborative, driven and innovative: we’re focused on finding the best way forward and elevating your vision of success.

Trusted by leading brands across logistics, retail and pharmaceuticals, WMB works in partnership with organisations including GlaxoSmithKline, Unilever, Foyle, Marks & Spencer, Samworth Brothers and Water Direct.

These long-standing relationships reflect our commitment to reliability, compliance and high-quality service delivery across every sector we support.

Moving & Distributing

Motorcycles per year

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last year Group revenues

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Delivered on Time

our commitments

We know that every decision has an impact

Safety

Safety is central to everything we do at WMB Logistics. Through rigorous vehicle maintenance, comprehensive driver training and strict compliance with industry regulations, we work to protect our people, our customers and the goods we carry. Every journey is planned and delivered with safety as the first priority.

Quality

Quality defines the way WMB Logistics operates. We combine skilled, experienced people, up-to-date dependable equipment and well-designed processes to deliver a service customers can rely on. Attention to detail and consistency are embedded at every stage, ensuring each delivery meets our high standards.

Sustainability

Sustainability is central to WMB Logistics’ long-term approach. We invest in efficient vehicles, smarter routing and responsible practices to reduce environmental impact without compromising service. By balancing performance with responsibility, we support our customers while protecting the environment.

Stewardship

Stewardship reflects the pride WMB Logistics takes in its people and partnerships & professional image. We act with integrity, care and accountability, treating customers’ goods and our responsibilities as our own. This mindset shapes how we work and builds trust for the long term in a world where reputation is everything.

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Trusted by
world leading companies

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Trusted by
world leading companies

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“WMB has been more than a transportation logistics provider - they have acted as a true partner. All rolled up their sleeves and sought solutions instead of sidestepping the complex project we presented.”

Joe Bloggs Assistant Project Manager - Harley Davidson

“The team was devoted to the project, their practiced, methodical approach made them a pleasure to work with. Skilled in their professional efforts, resolving the usual issues or obstacles asthey ocurred.”

Ron Bloggs Head of Ops - NEC, Birmingham

"WMB Logistics has been a reliable and professional transport partner, delivering consistently high standards of service. Their attention to detail, clear communication and compliance-led approach give us confidence that our logistics requirements are in safe hands."

Elizabeth Bloggs Sales Director - GlaxoSmithKline.