WMB Logistics is proud to announce a new community and sporting partnership with British Extreme and Hard Enduro rider Charlie Frost, supporting his campaign in the 2026 British Extreme Enduro Championship and selected World Hard Enduro events.
The partnership reflects WMB’s long-standing connection with the motorcycle world. From specialist motorcycle transport to supporting riders and teams behind the scenes, the company has always shared a genuine enthusiasm for the sport and the people who make it happen.
Charlie’s journey with WMB Logistics began several years ago. WMB has a long-standing working relationship with Eurotek – the UK’s leading Hard Enduro parts and performance centre and a valued WMB customer – providing specialist motorcycle transport across Europe. It was through this partnership that Charlie first encountered the WMB team during preparations for the Sea to Sky Hard Enduro event in Turkey in 2018. Seeing the level of organisation involved, from the careful preparation of equipment to the precise loading of motorcycles into transport cradles, left a lasting impression of how professionally WMB operates behind the scenes.
Later, Charlie also spent time working alongside the WMB team, gaining first-hand experience of the company’s high standards, attention to detail and passion for the machines and riders they support. Today, that shared passion has developed into a formal partnership.
A Rider with Real Pedigree in Extreme Enduro
Charlie’s racing story began early at just six years old, when he started competing in local motorcycle trials events after his parents bought him his first bike – a Yamaha TY80. Although he progressed to British-level trials competition, Charlie soon found himself drawn to a faster and more demanding discipline.
The move into Enduro racing followed, riding a Suzuki RM85 and quickly making his mark in youth and then adult classes. As his skills developed, Charlie began winning Expert class events, establishing himself as a serious competitor. By the age of 19, he had discovered the discipline that would define his career – Extreme Enduro.
In 2016, Charlie secured his first major bike sponsor and entered his first full British Extreme Enduro Championship, marking the beginning of a journey that would take him to some of the most demanding off-road races in the world.
Competing on the World Stage
Since then, Charlie has competed in a range of internationally recognised Hard Enduro events, often racing against factory-supported riders and some of the biggest names in the sport.
One of his earliest major international outings came at the legendary Red Bull Erzbergrodeo in Austria — widely regarded as one of the toughest motorcycle races on earth. Against 1,500 riders, Charlie finished an impressive 40th place, an achievement that immediately established him as a serious competitor.
He has since gone on to compete in major events including:
- Sea to Sky Hard Enduro (Turkey)
- Extreme XL Lagares (Portugal)
- Getzen Rodeo (Germany)
- Hixpania Hard Enduro (Spain)
- Weston Beach Race (UK)
Among his most notable performances was a 7th place overall finish at the 2018 Sea to Sky Extreme race, competing against some of the sport’s top international riders. Closer to home, Charlie has raced the iconic Weston Beach Race six times, achieving a career-best 10th overall finish in 2024.
Why Sponsorship Matters in Hard Enduro
Extreme Enduro is one of the most physically demanding and technically challenging forms of motorcycle racing. Unlike many motorsports, riders often compete without the backing of large factory teams, meaning travel, equipment and race costs quickly add up.
International events require significant investment in transport and logistics, race entry fees, accommodation and travel, fuel and equipment, as well as bike preparation and maintenance.
This is where partnerships with businesses such as WMB Logistics can make a crucial difference.
By supporting riders like Charlie Frost, WMB helps talented competitors reach major events and compete at the highest level.
A Partnership Built on Shared Passion
For WMB Logistics, sponsorship is not simply about placing a logo on a bike, it is about supporting people who share the same dedication to performance, professionalism and hard work.
Charlie already knows the WMB team well and understands the pride they take in everything they do.
As Charlie explains:
“With our shared passion for bikes, from transporting them to racing them, it’s a perfect partnership for me to be getting support from WMB for the 2026 British Extreme and World Hard Enduro Championship and I hope this is the start of many years working together.
I am thrilled to be getting support from WMB for the 2026 British Extreme and World Hard Enduro Championship.
Having first been introduced to WMB back in 2018 for the Sea to Sky Hard Enduro when I was working at Eurotek, I could see straight away how professional the business was run.
I assisted with loading the bikes into the cradles — having everything there and ready was really impressive and seeing how smoothly it all worked. I also spent some time driving for WMB last year, so I know first-hand how high the standards are and how well the equipment is maintained.”
Looking Ahead to the 2026 Season
With the support of WMB Logistics behind him, Charlie is now preparing for the 2026 British Extreme Enduro Championship alongside selected events in the World Hard Enduro calendar.
These competitions bring together the toughest terrain, the most demanding conditions and some of the world’s most skilled riders — making every finish line a major achievement.
Everyone at WMB Logistics is proud to support Charlie on the next stage of his racing journey and looks forward to following his progress throughout the coming season.
